Note
Cherry Festival of Sefrou
موسم حب الملوك
The Cherry Festival of Sefrou is held for three days each June in the town of Sefrou. It marks the cherry harvest with a parade, music and a Cherry Queen chosen from across the country.

What happens
Each June, for three days, Sefrou celebrates the cherry harvest and the natural and cultural beauty of the surrounding region. The Cherry festival in Sefrou was inscribed in 2012 at 7.COM.
A Cherry Queen is chosen in a pageant open to competitors from the region and the rest of the country, and she distributes cherries to spectators. The main event is a parade with performing troupes, rural and urban music, majorettes and bands, and floats carrying local producers. Craft workers, farmers, sports clubs, and music and dance groups all help put it on.
The dates below show a month rather than three days, and that is deliberate. The only source for this entry says the festival lasts three days in June, but does not say which three. Rather than choose a weekend without support, the archive shows the month and tells readers to confirm the year’s dates locally. A festival narrowed to the wrong weekend is worse than one left honestly wide.
Why it matters
The Cherry Festival of Sefrou is built around a harvest, not a date in a religious or civic calendar, making it the first entry of its kind in this archive. It marks the moment when the cherries are ready.
The festival is also unusually collective in how it is made. Craft workers, farmers, sports clubs, bands, and music and dance groups all contribute, so the celebration is described as work shared across the town rather than staged by one body for an audience.
When it happens
Caution
Sometime in this period
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Before you go
Caution
The archive has not found a source it trusts for what is expected of a visitor here. That is not the same as nothing being expected. Read local guidance and follow what people around you are doing.
Where it happens
Only the surrounding area is published for this location.
Morocco
General area only
Sefrou
General area only
Sources
- UNESCO Representative List — Cherry festival in Sefrou (2012, 7.COM) · institutional
- UNESCO Intangible Cultural Heritage — Morocco · institutional
Short code
ma-7twrq
A short, stable identifier for this entry, printed on cards and quotable anywhere.